A Viral Puzzle

Posted on April 21, 2012

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As an example of how much we love puzzles, this puzzle went viral on Facebook:

Viral Puzzle

I think the main reason it went so viral is the copy that says “Pre-school children solve this in 5-10 minutes, programmers in an hour…” This sets up an expectation for surprise that the puzzle effectively delivers on (the solution is quite simple once you know it, but the more patterns you’re aware of with regard to numbers, the less likely you are to consider this particular pattern). Without that expectation set up then the emotion it evokes once it is solved is far less potent.

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Posted in: Puzzles